Jess Beauty Antwerp
"New look. New energy. New you." — a bilingual, appointment-only salon site built from brand direction to a working booking flow.
A self-contained build, from brand to booking.
Jess Beauty is a hair studio in Antwerp led by a Colombian-born stylist, serving clients in both English and Spanish. The site was designed and built as a single self-contained project — a dark, gold-accented luxury aesthetic, a full services and pricing breakdown, a photo gallery and video reels from the studio, and a direct WhatsApp booking flow, since the salon takes appointments by message rather than an online calendar.
What the site actually does.
Bilingual by design
Every section is written in English and Spanish, toggled with a custom attribute-based system rather than the browser's native language switching.
Services & transparent pricing
Seven treatment categories with a clear price list by hair length, so clients know roughly what to expect before booking.
Gallery & video reels
Before/after transformations and in-studio video, giving prospective clients a real sense of the work.
WhatsApp booking
One tap opens a pre-filled WhatsApp conversation — no booking software to learn, matching how the salon actually operates.